OBLO' ICE CREAM SHOP / 2026

 

LOCATION: Forte dei Marmi
INTERVENTION: Interior renovation
SURFACE AREA: 70m2
 

For the new Oblò gelateria, in the heart of Forte dei Marmi, we developed an interior architecture and brand experience project designed to transform a simple point of sale into a recognizable and replicable space. The goal was to build an identity capable of accompanying the launch of a new brand, creating an immediately memorable environment that would be functional for the pace of a busy venue.

The project completely redefines the spaces through a minimalist and luminous design, where every element is designed to showcase the products and make the customer experience intuitive. Natural materials, pale surfaces, steel details, and nautical references interact with the light and the Forte dei Marmi setting, creating a fresh, contemporary, and timeless atmosphere. The counter becomes the fulcrum of the project, while the layout is designed to optimize operational flows and ensure a seamless experience for both staff and visitors.

Rather than designing a space, we developed an architectural concept that would express the brand's values and form the basis for future openings, maintaining consistency, recognizability, and quality in every detail.

WHAT WE ARE DOING
- drafting of project book
- drafting of the executive project
- submission of municipal paperwork
- construction management
- design and supply of custom-made furniture
- supply of furniture and lights